Guide

Instagram scams: fake shops, giveaways and investment accounts

Most Instagram scams start with an account that looks real: a shop with nice photos, a creator running a giveaway, or a trader showing off profits. A few checks catch most of them.

Updated

Fake shops and sellers

Scam shops copy product photos from real stores, offer big discounts, and ask you to pay by bank transfer, a payment app's friends-and-family option, or crypto, none of which you can easily dispute. Once you've paid, the item never ships, or the account disappears.

Pay by card or through a checkout with buyer protection, and be wary of any seller who only takes payment methods you can't reverse.

Giveaways and brand deals

Copies of real creators and brands comment on posts or message people to say they won. Claiming the prize requires a "shipping fee", card details or a login on another site. "Brand ambassador" offers work the same way: you're asked to buy products upfront.

Investment and crypto "mentors"

Accounts showing cars, cash and trading screenshots offer to grow your money, often moving the chat to WhatsApp or Telegram. Early returns look real because they're shown on the scammer's own platform. Withdrawals then need fees, and the money is gone.

Check an account before you trust it

  • Search the exact username here. Impersonators add a dot, underscore or number to a real username.
  • Open the profile's menu and tap "About this account" to see when it joined and which country it's based in. A "store" that joined last month is a warning sign.
  • Look for real interaction: comments from varied accounts, tagged photos from customers, and a history longer than a few weeks.
  • Never log in through a link sent in a DM, and never send anyone a code texted to your phone.

If you were scammed

Report the account in the app, contact your bank or card issuer about the payment, and don't pay anyone who offers to get the money back for a fee. Then report it on Scam Search with screenshots of the profile and the chat.

See what people have reported on Instagram.

Browse Instagram reports →

Reports on Scam Search are submitted by the community and aren't independently verified. This guide is general advice, not legal or financial advice. If you lost money, contact your bank or exchange and the police in your country.

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